After several years of discussion by many countries about the issues surrounding excessive image retouching and body image, Israel became the first country to require advertisements to disclose when digital manipulation has been used to make a model appear thinner. The editing disclosures are actually just part of this new law, which also sets minimum body mass index (BMI) measurements for models to ensure that no underweight models are used in advertisements. The goal is for all Israeli advertisements to promote more realistic body proportions.
Body Image,
Law,
Marketing 
